Deakin Communicating Science 2016

EES 200/101

Skinned Alive

Skinned Alive

My perception of branded bags changed as I stumbled across videos released by the supporters who go against animal cruelty. These gruesome footages was obtained by the undercover investigators of PETA (People for the Ethical Treatment of Animals) and Swiss Animal Protection exposing the hideous cruelty of skinning animals and making a product out of it because that is what consumers fancy selling this season. This inhumane act has no place in modern society and there is no justification for this unethical act.



These flightless Ostriches can potentially live up to 40 years. However, the manufacturers from the ‘Western Cape of South Africa’[PETA1, 2015] breed them for a year and slaughter them for their skin and feathers. According to PETA, these exotic beings have their ‘feather plucked alive to be used in costumes for festival-like purposes’[Malm, 2016] and manhandle them into restraining devices and have their throats cut. Saddest of all, from the video, the ostrich to be killed next in line watches vulnerably as their flock mate hits the floor with their lifeless body. The skins obtained from the Ostriches are then used for high-end fashions to produce bags, boots and watchbands. Why do these beautiful creatures have to suffer unjustifiable death for human satisfaction?



The undercover investigators from ‘Swiss Animal Protection’ [PETA2, 2015] visited the fur farm located in China. Animals such as foxes, rabbits, minks and others are trapped in outdoor cages forced to give birth only to be murdered, and the cycle continues. Before the skinning process occurs, the animals are violently thrown to the ground to prevent any struggle from occurring. Whilst they are conscious, the fur peeled off over the animal’s head, and their painfully naked body tossed onto a pile of other animals alike who have been skinned. ‘The rights of these animals have been denied even the simplest acts of kindness'[PETA2, 2015]. The ambiguity of the global fur trade makes it impossible to know where the furs are imported. Truth be told, ‘more than 50% of the finished fur garments are imported from China’[PETA2, 2015] including the garment label indicating it was made in a European country. The fur farmers in ‘China can breed, house and slaughter the animals according to their likings as no penalties are given for abusing animals on fur farms’[PETA2, 2015].




Every consumer has the right to know the disturbing truth about the exotic skin and fur obtained from living animals that suffer for the pleasure of human luxury. Millions of innocent animals are tortured, electrocuted, hanged and murdered every year. Every non-vegan products you wear and accessorise, it represents the inhumane suffering of many innocent animals






-PETA1: People for the Ethical Treatment of Animals (2015), ‘Hermes and Prada Suppliers Exposed: Young Ostriches butchered for luxury bags’,
Extracted 29/4/2016:

-PETA2: People for the Ethical Treatment of Animals (2015), ‘A shocking look inside Chinese Fur Farms,
Extracted 1/5/2016:

-Sara Malm(Feb 2016), ‘Hung upside down and stunned before having their throats cut: shocking secret footage from the South African ostrich farms that supply leather to Hermes and Prada for their handbags’, Daily Mail Australia News,
Extracted 30/4/2016:







One comment on “Skinned Alive

  1. tanvi05
    May 8, 2016

    VERY INTERESTING READ! I am glad I came across this blog, i would’ve never knew what happens behind the doors otherwise. This videos defiantly puts me off from buying branded bags. (will defiantly read labels and research about the product before purchasing it).
    overall, I really liked how you included videos to your blog, does make it easier for the reader to follow through. The flow of the blog was easy to follow.

    Liked by 1 person

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This entry was posted on May 7, 2016 by in Burwood - Friday 2pm and tagged , , , .

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